Hy Hotel
A new concept for Lytham St Anne’s, Hy Hotel is an experience that’s both luxury and homely.
On one hand it’s 5-star standards, with personal service around the clock and stand-out facilities. On the other it offers the space and freedom of a self-catering apartment, with all the comforts and conveniences of home.
Hy came to us with their name and an open mind.
From this blank canvas the studio team developed a chic design identity which would follow through to every aspect of the interior, allowing the team to set a vision for the business as a whole.
After creating 3D visuals for key areas, the interiors began with a full restoration of the historical site. Original features have been retained where possible to create a regal backdrop in keeping with the hotel’s 5-star standards, striking harmony between the Victorian building and contemporary brand identity which leans into a more modern interior style.
Playing on the individuality that comes with an aparthotel - this sense of a comfortable home from home - we felt it was important to build an element of the bespoke.
Combining the clean and modern branding with a ‘hygge’ mantra of ultimate comfort and laid-back Scandi-style, the scheme for the apartments centres around warm, neutral and earthy tones. This is set off with luxurious details including brushed brass, dark panelling and tactile colour splashes found in the form of rich linens and velvets.
